Make it on trend! And make it snappy, while you’re at it, dammit!
Last winter, midway through my hourlong commute into Midtown Manhattan — having traversed part of Queens and all of chic north Brooklyn — I found myself reading about how a dish called a “chopped cheese,” a sort of cheese steak made with hamburger meat, had been gentrified. Once a specialty of uptown bodegas, the sandwich had caught the attention of novelty-seeking foodies: Whole Foods was selling them for twice what they cost in the Bronx, where they went for $4 and still do. Read on here.
Been a long time since I blogged and rolled. Meanwhile, many a sandwich rock has been turned by a novelty-seeking-foodie – sweet Jesus save me from the onslaught – hoping to unearth the next cool thing, to carry it into the gaze of media/social media and shine a light on it so bright that it is forever altered.
Out of it’s natural habitat, does an indigenous sandwich taste as good?